An income estimate is initially made before the mandate is signed. This is an income projection based on the type of property, its location and the sales history of similar properties at Welkeys, as well as in the competitive market as a whole.
When a new property is launched on the market, it has ads with no history and no comments, which is not particularly emphasized by booking platforms.
In order to penetrate the market and collect first bookings, a discount is generally applied to first rentals for all rental platforms. This allows the company to stand out from the crowd in terms of rates, and attract travelers who will boost the listings in the platforms' algorithms. The more a property is booked, the more the ad will be visible, and therefore consulted by more future customers.
Following these initial bookings, rates are naturally revised upwards.
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