Owners - pricing strategy

At Welkeys, pricing strategy is driven by two main players: revenue management software and a team of professionals dedicated to pricing strategy.

When a property is placed online and integrated into our software, a base price is defined; this is the average price that is the best on the market according to its type, standard and location. These characteristics are cross-referenced with thousands of data points available on the seasonal rental market. In addition to the base price, a minimum price is defined, below which the property will not be sold during the lowest and least profitable period of the year. 

Once these two elements have been set, the intelligent software varies prices according to market demand, and these prices can therefore vary from one day or week to the next, depending on how busy the area is at any given time. Rates applied on weekends, public holidays, school vacations or major events will be higher, and therefore more profitable. These variations are regularly monitored by our team of professionals to ensure that rates remain consistent with these periods, and are neither under- nor over-estimated. 

In addition, parallel pricing rules are also put in place: modification of the number of nights depending on the period, last-minute promotions, discounts on long stays, and so on..